52 Books (#5) Crush It
Crush It by Gary Vaynerchuk
Crush It by Gary Vaynerchuk Crush It: Why NOW is the Time to Cash In on Your Passion by Gary Vaynerchuk.
This book is awesome. It is a combination of great information on using the Web to realize your dreams and tough-love. The truth is that each of us have potential to excel. There is ability, talent, and — here is where the tough-love comes in — determination and HARD WORK.
In the book Gary dispels some myths:
1) Your passion has to be in something that lots of people care about. It doesn’t take a lot of people. The internet enables anyone to reach their tribe and just about everything has a tribe. Choose your passion and let’er rip. But be flexible. Don’t be so rigid that you won’t alter your plans. Be flexible.
2) You have to be an entrepreneur in order to “crush it.” There are plenty of people who have found their tribe and their passion in the corporate world. Using the tools and techniques detailed in the book it is possible to take your corporate work to a whole new level. I want to highlight this important aspect of the book: Gary is one of the few writers of this type of book who doesn’t belittle employees. You can “crush it” in the corporate world. I like that.
3) You must quit your day job. You can start applying the lessons learned here immediately. Work on you passion during your free time. Yep, sleep or work, it’s your choice. Laying the groundwork while you are employed will make parting ways with the corporate world a little easier.
4) It’s easy. Just get started. It isn’t easy. It takes hard work. But, you can do it if you are willing to put in the time and effort.
Gary also discusses some tried and true “rules” of the social web. You must participate in your community. You must develop great content. And, you must be yourself. This last one is huge. He talks about his DNA throughout the book. His DNA is high-energy and high-effort. It is who he is and he is faithful to that in all his endeavors. In order to make this work, you have discover who you are and be true to your DNA.
Just writing this makes me want to read Crush It again. You know what, I am going to.
There is a post on Gary’s presentations coming up in the very near future. For the time being, follow @garyvee on Twitter and watch him on Wine Library TV.
